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Home > Press > 6.1 - News > Detail

 INTERPOMA 2006
News: of KIKU Ltd. in occasion of fair „Interpoma 2006“

INTERPOMA 2006 Fuji KIKU® Fubrax is an evolution of the virusfree Fuji KIKU®8: Fuji KIKU® Fubrax(S) maintains the positive characteristics of KIKU®8, e.g. the superior taste, but has a more intensive overcolour. The red tone of the colour is the same, which is the most important characteristic for our apple trade partner.
The overcolour of the fruits is ruby-red striped; the percentage of overcolour on the fruit is very high, and all apples on the tree develop this high overcolour, even in the shadow part of the tree. Thus the packout is very high, with the advantages for both producer and trader.
There are application for the plant patent of Fuji KIKU® Fubrax(S) in the most important Fuji-growing countries of the world. First testing trees have been sent to European research stations recently.
For the coming selling season 2006/2007, the Braun Nurseries www.braun-apple.com have first trees available. Every tree bears a blue KIKU-label.
All informations under www.fubrax.eu .

European nurserymen in the key markets have been licensed. These key markets are the countries in which trade partner of the „KIKU-Pool Europe“ operate: Germany, Austria, Switzerland and Slovenia.
Also Italy is an important market, because Fuji KIKU® Fubrax(S) may be a very interesting option in the Po Valley or other regions in which – till now – striped Fuji strains did not achieve satisfying overcolour (percentage).
Trees should be sold especially in these key markets, in order to guarantee our Partner in the „KIKU-Pool Europe” a strategic advantage.
The same should happen in countries like USA, Chile, South Africa, South Korea, Australia and New Zealand. In these countries we have successful partnerships with nurserymen running since some years, and in the next months we will announce the apple trade Partner.
The first meeting of all the worldwide apple Partner will be held in occasion of the specialized fair Interpoma (1st KIKU-Apple World-Meeting http://www.kiku-apple.com/GE/newsdetail.aspx?CID=10048&CP=1&AID=114 ), and we will discuss about last details of our worldwide apple strategy. This platform of Partner shall have the advantage of getting first our new varieties, not only Fuji KIKU® Fubrax(S).


The stand KIKU D25-01 at Interpoma fair will present not only Fuji KIKU® Fubrax(S), but also other news.


All notices from: INTERPOMA 2006


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